You have spent weeks designing a brochure, a poster, a product package, or a fine art print. The design looks perfect on your monitor. You export the file, send it to the printer, and the result comes back with muddy colors, visible pixelation, missing fonts, or shifted layouts. The culprit, almost always, is the wrong file format or incorrect export settings.
Print production is unforgiving. Unlike screens — where anti-aliasing, backlight brightness, and viewing distance mask imperfections — printed output reveals every technical mistake at full resolution on physical paper. A 72 DPI image that looks sharp on a web page becomes a blocky mess on a business card. An RGB color that pops on your display converts to a dull approximation in CMYK ink. A font that renders beautifully in your design tool becomes a garbled substitute when the printer's RIP software cannot find it.
This guide eliminates those problems. You will learn exactly which file format to use for every type of print job, how to configure export settings for optimal results, and how to verify that your files are print-ready before they leave your desk.

Print Fundamentals: What Your Printer Needs
Before comparing formats, you need to understand what a printing device actually requires from your file.
Resolution (DPI/PPI)
Printers operate in dots per inch (DPI) — the number of ink dots deposited per linear inch of paper. Your digital file has pixels per inch (PPI). For print output, the general rule is that your file's PPI should be at least equal to the printer's effective resolution divided by the number of screens per channel. In practice, this simplifies to widely accepted standards.
| Print Type | Recommended Resolution | Viewing Distance | Notes |
|---|---|---|---|
| Business cards | 300 DPI | 12 inches (handheld) | Highest resolution — viewers inspect closely |
| Brochures and flyers | 300 DPI | 12-18 inches | Standard commercial print resolution |
| Magazine ads | 300 DPI | 12-18 inches | Publisher requirements are strict |
| Posters (small, up to 24") | 300 DPI | 18-36 inches | Full resolution at arm's length |
| Posters (large, 24-48") | 150-200 DPI | 3-6 feet | Lower DPI acceptable at distance |
| Billboards and banners | 30-72 DPI | 10+ feet | Viewed from far away; resolution is less critical |
| Fine art giclée prints | 300-360 DPI | 18-36 inches | Match printer native resolution (often 360) |
| Photo prints (consumer) | 300 DPI | 12-18 inches | Standard for photo labs |
| Large format trade show | 100-150 DPI | 3-10 feet | Balance of quality and file manageability |
| Packaging and labels | 300+ DPI | 6-12 inches | May need 600 DPI for fine text and barcodes |
The critical mistake: Using images from the web (72-96 DPI) in print layouts. A web image at 600 x 400 pixels looks fine on screen but produces a print area of only 2 x 1.3 inches at 300 DPI. Scaling it up to fill an A4 page results in severe pixelation.
Color Space: RGB vs. CMYK
Screens display color by emitting red, green, and blue light (RGB). Printers create color by layering cyan, magenta, yellow, and black ink (CMYK). These are fundamentally different systems, and not all RGB colors can be reproduced in CMYK. Vivid electric blues, bright oranges, and saturated greens that look stunning on screen may convert to duller approximations in print.
The rule: Always convert your design to CMYK before sending to a commercial printer, unless the printer specifically requests RGB (some modern digital presses handle the conversion internally with superior results). If you design in RGB and let the printer's software convert to CMYK, you may be surprised by the color shifts — particularly in blues and greens.
For spot colors (Pantone), file formats that support named spot color channels (PDF, EPS, AI) are essential. TIFF and JPEG do not natively support spot colors.
Pro Tip: Soft-proof your design in CMYK before printing. In Photoshop, use View > Proof Colors (Ctrl/Cmd + Y) to simulate CMYK output on your RGB screen. In InDesign and Illustrator, use the Separations Preview panel. This reveals color shifts before you spend money on a physical proof.
Bleed, Trim, and Safe Zone
Professional print files need three boundary markers:
- Trim line: Where the final piece will be cut
- Bleed area: Extends 3-5 mm (0.125 inches) beyond the trim on all sides. Any background color, image, or design element that extends to the edge must continue into the bleed to prevent white strips caused by cutting variations.
- Safe zone: 3-5 mm inside the trim line. Keep all important content (text, logos, critical details) within the safe zone to ensure nothing is cut off.
File formats that support defined trim and bleed areas (PDF, AI) make this straightforward. For raster formats (TIFF, JPEG), you must include the bleed in the canvas dimensions and communicate the trim size separately.
Format Comparison for Print
PDF: The Universal Print Standard
PDF (Portable Document Format) is the most widely accepted format for professional printing and the only format you need to know for most print jobs. It supports vector graphics, raster images, typography, transparency, layers, spot colors, ICC color profiles, trim/bleed marks, and virtually every other feature a printer requires.
PDF/X standards are subsets of PDF specifically designed for print reliability:
- PDF/X-1a: The most widely supported print standard. Requires CMYK and spot colors only (no RGB). All fonts must be embedded. No transparency (it must be flattened). This is the safest choice for commercial offset printing.
- PDF/X-3: Allows RGB and Lab color spaces in addition to CMYK. Useful when the printer handles color conversion.
- PDF/X-4: The modern standard. Supports live transparency, layers, RGB, CMYK, and OpenType fonts. Preferred by most printers with modern workflows.
When to use PDF for print:
- Commercial offset printing (brochures, business cards, books, magazines)
- Digital printing (posters, flyers, on-demand books)
- Large format printing (banners, signage)
- Packaging and labels
- Essentially all professional print work
Convert your documents to print-ready PDF using our PDF converter. For reducing oversized PDFs while maintaining print quality, our PDF compressor uses intelligent compression that preserves image resolution above your specified DPI threshold.
TIFF: The Photographic Print Standard
TIFF (Tagged Image File Format) is the preferred raster format for print production. It supports 8-bit and 16-bit color depth, CMYK color space, lossless compression (LZW or ZIP), embedded ICC color profiles, and layers (in some implementations).
When to use TIFF for print:
- Submitting photographs to a print lab or publisher
- Placing high-resolution images into InDesign, Illustrator, or QuarkXPress layouts
- Fine art giclée printing where maximum tonal range matters
- Any raster image destined for professional print output
TIFF compression options for print:
- Uncompressed: Maximum compatibility. Large files but zero risk of compression issues at the RIP stage.
- LZW: Lossless compression that typically reduces file size by 30-50 percent. Supported by all modern print workflows.
- ZIP: Lossless compression with slightly better ratios than LZW for photographic content. Widely supported but verify with your printer.
- JPEG compression in TIFF: Technically possible but defeats the purpose. If you want lossy compression, just use JPEG.
Use our TIFF converter to convert images to print-ready TIFF with the correct color space, bit depth, and compression settings.
Pro Tip: When placing TIFF images in a layout application (InDesign, Illustrator), use the linked image workflow rather than embedding. This keeps your layout file manageable and allows you to update images without re-importing. Just make sure to package all linked files when sending to the printer.
EPS: Legacy Vector Format
EPS (Encapsulated PostScript) was the standard format for vector graphics in print production for decades. It supports vector paths, text (with font embedding), raster previews, spot colors, and clipping paths.
Current status: EPS is a legacy format. Modern print workflows have largely moved to PDF and native AI files. However, some older print shops, stock image agencies, and corporate brand guidelines still specify EPS. If your printer or client requires EPS, you can provide it. For new projects, prefer PDF.
When EPS is still relevant:
- Submitting logos to organizations with legacy brand guidelines
- Working with print shops that have older RIP software
- Stock vector submission (some agencies still prefer EPS)
- Backward compatibility with older design systems
Our EPS converter handles conversion to and from EPS format for these legacy workflows.

PNG: Limited Print Use
PNG is a lossless raster format primarily designed for screen display. It supports RGB and indexed color but not CMYK, which immediately limits its utility for professional print. PNG is acceptable for:
- Home and office inkjet printing where CMYK conversion is handled by the printer driver
- Screen printing with simple graphics
- Print-on-demand services that accept RGB and handle conversion internally
- Situations where you need transparency in a raster image (though TIFF with alpha is preferred for professional print)
Our PNG converter outputs optimized PNG files, though for professional print work, TIFF or PDF is the better choice.
Native Design Formats (AI, PSD, INDD)
Adobe Illustrator (AI), Photoshop (PSD), and InDesign (INDD) files preserve every aspect of your design — layers, effects, editable text, linked images, and vector paths. They are not intended as final delivery formats for printers, but many print professionals can work with them directly when modifications are needed.
Best practice: Always provide a PDF (or PDF/X) as your primary print file. Include native format files only when the printer explicitly requests them for making adjustments.
Format Recommendations by Print Job Type
| Print Job | Primary Format | Alternative | Color Space | Resolution | Special Considerations |
|---|---|---|---|---|---|
| Business cards | PDF/X-4 | PDF/X-1a | CMYK | 300 DPI | Include 3mm bleed on all sides |
| Brochures / flyers | PDF/X-4 | PDF/X-1a | CMYK | 300 DPI | Set up pages, not spreads (unless saddle-stitch) |
| Posters | PDF/X-4 or TIFF | High-quality JPEG | CMYK | 150-300 DPI (size dependent) | Large format may accept RGB |
| Book covers | PDF/X-4 | TIFF + vector elements | CMYK | 300 DPI | Include spine width in layout |
| Book interiors | PDF/X-1a | PDF/X-4 | CMYK (or grayscale) | 300 DPI (photos), 1200 DPI (line art) | Ensure correct page order and margins |
| Magazines | PDF/X-1a | PDF/X-4 | CMYK | 300 DPI | Follow publisher's ad specs exactly |
| Packaging / labels | PDF/X-4 | AI with outlines | CMYK + spot colors | 300+ DPI | Die line on separate layer |
| T-shirts / merchandise | PNG or AI | RGB (DTG) or separated (screen) | 300 DPI at print size | Format depends on printing method | |
| Fine art prints | TIFF 16-bit | PSD | Adobe RGB or ProPhoto | 300-360 DPI | ICC profile matching printer/paper |
| Large banners | PDF/X-4 | TIFF | CMYK or RGB | 72-150 DPI at actual size | Confirm with vendor — some prefer RGB |
| Stickers / decals | PDF/X-4 | AI | CMYK + spot (if metallic/white) | 300 DPI | Include cut line / die line |
| Photo prints (lab) | TIFF or JPEG | PNG | sRGB or Adobe RGB | 300 DPI | Lab-specific ICC profile preferred |
Preparing Files for Print: A Complete Checklist
Step 1: Verify Resolution
Open every raster image in your layout and confirm it is at or above the required DPI at its placed size. In InDesign, use the Links panel — it shows the effective PPI of every placed image. Anything below 250 PPI for standard print should be flagged and replaced with a higher-resolution source.
Step 2: Convert to CMYK
Convert your document's color mode to CMYK (or verify it is already CMYK). In Photoshop: Image > Mode > CMYK Color. In Illustrator: File > Document Color Mode > CMYK. In InDesign, set your document's color settings to a CMYK working space and ensure all swatches are defined in CMYK.
Check for out-of-gamut colors — colors that cannot be reproduced in CMYK. Photoshop marks these with a warning triangle in the Color Picker. Replace them with the nearest CMYK equivalent.
Step 3: Embed or Outline Fonts
Missing fonts are one of the most common print production errors. You have two options:
- Embed fonts in the PDF during export. This preserves editability while ensuring the correct font renders at the printer.
- Convert text to outlines (curves). This eliminates font dependency entirely but makes the text no longer editable. Use this as a last resort or when the printer specifically requests it.
Step 4: Set Up Bleed and Trim
Add 3 mm (0.125 inches) of bleed on all sides. Extend any edge-touching design elements into the bleed area. Place trim marks in the PDF export settings. Verify the safe zone — no critical content within 3 mm of the trim line.
Step 5: Flatten Transparency (if required)
PDF/X-1a requires flattened transparency. If your design uses drop shadows, feathered edges, or opacity effects, these must be rasterized during export. PDF/X-4 supports live transparency, but confirm your printer's workflow before relying on it.
Step 6: Preflight
Run a preflight check before sending your file. InDesign has a built-in Preflight panel that catches missing fonts, low-resolution images, RGB colors, and other common issues. Adobe Acrobat's Preflight tool provides even more thorough analysis for PDF files.
Pro Tip: Most commercial printers provide a print specifications document (often called a "specs sheet" or "submission guidelines") for each product. Read it carefully before preparing your file. It specifies the exact format, color space, bleed, resolution, and any other requirements specific to their equipment and workflow. Following these specs eliminates 90 percent of production issues.

Understanding Color Management for Print
ICC Profiles
An ICC (International Color Consortium) profile describes how a specific device — your monitor, your printer, a commercial press — reproduces color. When you assign an ICC profile to your file, you are telling the color management system exactly which colors your numbers represent.
For CMYK files: The most common ICC profiles for North American commercial printing are SWOP (Specifications for Web Offset Publications) for sheetfed and web offset. For European printing, use FOGRA39 (ISO Coated v2). For uncoated paper, use the corresponding uncoated profiles (SWOP Uncoated, FOGRA47).
For RGB files submitted to digital printers: sRGB is the safest choice for consumer print services. Adobe RGB provides a wider gamut and is preferred by professional labs that handle the RGB-to-CMYK conversion with device-specific profiles calibrated to their specific paper and ink combinations.
Soft Proofing
Soft proofing simulates how your file will look when printed, using your monitor to preview the output. It is not perfectly accurate (your monitor is backlit and a print is reflective), but it reveals the most obvious color shifts — especially the loss of saturation in vivid blues and greens that occurs in RGB-to-CMYK conversion.
In Photoshop: View > Proof Setup > Custom, then select the ICC profile matching your printer's output. Enable "Simulate Paper Color" for the most accurate preview.
Hard Proofing
For critical color work (packaging, brand identity, art reproduction), request a hard proof — a physical print from a calibrated proofing device that simulates the final output. This is the only way to verify color with certainty before committing to a full production run.
Vector vs. Raster: When It Matters for Print
Vector Graphics
Vector artwork (logos, icons, type, illustrations with clean lines) should remain in vector format through the entire print production pipeline. Vectors are resolution-independent — they print at whatever resolution the output device supports, whether that is 300 DPI on a desktop inkjet or 2540 DPI on an imagesetter.
Formats that preserve vectors: PDF, EPS, AI, SVG (though SVG is rarely used in print production).
Raster Images
Photographs and complex textures are inherently raster — they are grids of pixels. For these, resolution must be specified correctly relative to the output size. There is no way to add detail that was not captured; upscaling algorithms can smooth jagged edges but cannot create genuine detail.
Formats for raster print content: TIFF (preferred), PSD (with layers flattened or as linked file), high-quality JPEG (acceptable for most commercial print), PNG (limited — no CMYK support).
Mixed Content
Most real-world print projects contain both vector and raster elements — a photograph placed behind vector text and graphics, for example. PDF is the ideal format for mixed content because it preserves vector elements as vectors and raster elements as rasters within a single file, each at its appropriate resolution.
Reducing File Size for Print Without Quality Loss
Print files can be enormous. A 24-page brochure with high-resolution photography might produce a PDF exceeding 500 MB. This creates problems for file transfer, storage, and processing. Here is how to reduce size without compromising print quality.
Downsample images to target DPI. If your layout contains a 6000 x 4000 pixel image placed at 4 x 2.67 inches, its effective resolution is 1500 DPI — far more than the 300 DPI your printer needs. Downsampling to 300 DPI at the placed size dramatically reduces file size with zero quality impact.
Use PDF compression wisely. PDF supports ZIP (lossless) and JPEG (lossy) compression for embedded images. ZIP is safest. JPEG quality 100 in a PDF is perceptually lossless and significantly smaller than ZIP. Avoid JPEG quality below 85 for print images.
Remove unnecessary elements. Hidden layers, unused swatches, embedded ICC profiles for non-print color spaces, and metadata bloat all add size. Clean your file before final export.
Our PDF compressor offers a print-optimized compression mode that respects minimum DPI thresholds while reducing file size — ensuring your PDF remains print-ready after compression.
For more techniques on reducing PDF file size, see our detailed guide on how to reduce PDF file size.
Common Print Format Mistakes
Submitting RGB Files to CMYK Printers
This is the single most common mistake. The printer's RIP software will convert RGB to CMYK using a generic profile, which may not match your intentions. Rich blacks become muddy. Vibrant oranges turn brown. Convert to CMYK yourself so you control the result.
Using JPEG for Text-Heavy Layouts
JPEG compression creates artifacts around sharp edges — exactly where text lives. If your print file contains significant text, use PDF (which keeps text as vectors) or TIFF (which uses lossless compression). JPEG is fine for photographs being placed into a layout, but the final composite should be PDF.
Ignoring Overprint Settings
Overprinting means one ink layer prints on top of another rather than knocking it out. Black text should almost always overprint (print on top of the background color) to prevent white halos from registration errors. In PDF export settings, enable "Simulate Overprinting" for proofing and ensure overprint attributes are correctly set in your design application.
Forgetting About Rich Black vs. Registration Black
In CMYK, pure black (K=100, C=0, M=0, Y=0) can appear slightly gray or brownish on large solid areas. Rich black (typically K=100, C=60, M=40, Y=40) produces a deeper, more neutral black. Use rich black for large black areas (backgrounds, bars, blocks) and pure K=100 for body text. Never use registration black (100/100/100/100) — it deposits maximum ink and will bleed, smear, or cause drying problems.
Print-on-Demand Services: Special Considerations
The rise of print-on-demand (POD) platforms — for books, merchandise, packaging, and marketing materials — has introduced a slightly different set of requirements compared to traditional commercial printing.
POD Book Printing (Amazon KDP, IngramSpark, Lulu)
Amazon KDP and IngramSpark are the dominant POD book platforms. Both accept PDF but with specific requirements:
- Cover: PDF with embedded fonts, 300 DPI minimum, CMYK color space, exact dimensions including spine width and bleed (0.125 inches)
- Interior: PDF with embedded fonts, 300 DPI for images, grayscale or CMYK depending on the book type (black-and-white interiors should be true grayscale, not CMYK black)
- File size: KDP limits interior files to 650 MB and cover files to 40 MB
POD Merchandise (Printful, Redbubble, Zazzle)
Merchandise POD services typically want:
- PNG with transparency for designs on apparel, mugs, phone cases (no background allows the product color to show through)
- 300 DPI at the maximum print area dimensions — typically 4500 x 5400 pixels for a large T-shirt design
- RGB color space — these services handle CMYK conversion internally using device-specific profiles
Canvas and Wall Art (Fine Art America, Shutterfly)
- JPEG or TIFF at 300 DPI at the ordered print size (or higher)
- sRGB or Adobe RGB depending on the service
- Verify whether the service applies its own sharpening (some do, which means you should reduce your output sharpening to avoid over-sharpening)
Pro Tip: When preparing files for POD services, always download and review the service's design templates. These templates show exact dimensions, safe zones, and fold/cut lines for each product. Using the template eliminates guesswork and prevents costly reprints.
Frequently Asked Questions
Can I use a screenshot for printing?
Screenshots are typically 72-96 DPI and will appear pixelated when printed at sizes larger than a few inches. If you must use a screenshot, print it at a small size where the low resolution is less noticeable, or use a high-DPI retina screenshot (which may be usable at moderate print sizes). For best results, recreate the content as a vector graphic or high-resolution render.
Should I convert to CMYK if I am using a home inkjet printer?
Home and office inkjet printers receive RGB data and convert to CMYK internally using the printer driver's built-in ICC profile. In most cases, sending RGB files to a home printer produces better results than sending CMYK files, because the driver is optimized for its specific ink set. Only convert to CMYK when working with commercial print shops.
What is the maximum file size printers can handle?
Most commercial printers handle files up to 2-4 GB without issues. For exceptionally large files (large-format prints at high resolution), confirm with your printer. If file transfer is the bottleneck, use our PDF compressor to reduce the file size while maintaining print-quality resolution.
Do I need to worry about total ink coverage?
Yes. Total ink coverage (also called Total Area Coverage or TAC) is the sum of CMYK percentages at any point in the image. Most commercial presses recommend a maximum of 280-320 percent total ink coverage. Exceeding this causes drying problems, show-through, and smearing. Rich black at K100/C60/M40/Y40 totals 240 percent, which is safe. Registration black at 400 percent is not.
The Practical Takeaway
For 95 percent of print jobs, the answer is PDF/X-4 in CMYK at 300 DPI with 3 mm bleed and embedded fonts. This works for business cards, brochures, posters, books, packaging, and virtually every other commercial print application.
For photographic content destined for a print lab or fine art output, TIFF 16-bit in Adobe RGB at 300-360 DPI gives you the maximum quality the output device can reproduce.
For everything else — the edge cases, the legacy requirements, the specific vendor requests — this guide gives you the context to make the right choice. Prepare your file correctly, preflight it before sending, and communicate with your printer. The file format is the foundation; the relationship with your print provider is what ensures the result matches your vision.
Use our image converter to convert between formats and our PDF converter to generate print-ready PDFs from your documents. For format-specific guidance, explore our article on PNG vs JPG to understand when each raster format is appropriate.



