Best Video Export Settings for YouTube in 2026

Why Export Settings Matter for YouTube

You have spent hours shooting, editing, and polishing your video. The final export is the last step before your audience sees it — and it is one of the most common places where quality falls apart. Export with the wrong settings and your crisp, vibrant footage arrives on YouTube looking soft, blocky, or washed out.

YouTube re-encodes every video you upload. No matter what format you deliver, YouTube will transcode it into multiple quality levels (from 144p to the highest resolution you uploaded) for adaptive streaming. Your goal is not to upload a file YouTube will serve directly — it is to upload a file that gives YouTube's encoder the best possible source material to work with.

This means uploading at higher quality than the final output actually requires. Think of your upload as the master copy: YouTube's encoder will make decisions about compression, and starting with a higher-quality master produces better results at every quality tier.

This guide covers the exact settings YouTube recommends in 2026, plus the nuanced decisions that separate amateur uploads from professional-quality content.

YouTube's Recommended Settings at a Glance

YouTube publishes official recommended settings, but they leave significant room for interpretation. Here is the definitive breakdown.

Resolution and Bitrate by Quality Tier

YouTube supports resolutions from 240p up to 8K. The bitrate you encode at determines how much detail survives YouTube's re-encoding process.

High Frame Rate Content

For gaming, sports, and action content, YouTube supports high frame rate (HFR) uploads. Higher frame rates require proportionally higher bitrates:

• 24 fps — Standard cinematic frame rate. Use the base bitrate values above
• 30 fps — Standard video. Use the base bitrate values above
• 48 fps — Cinematic HFR. Multiply base bitrate by 1.5x
• 60 fps — Smooth motion for gaming and sports. Multiply base bitrate by 1.5x

Choosing the Right Codec

The codec you use for your upload file determines compression efficiency, processing time, and compatibility. YouTube accepts several codecs, but some produce significantly better results than others.

Codec Comparison for YouTube Uploads

The H.264 Recommendation

For most creators, H.264 in an MP4 container remains the best choice for YouTube uploads in 2026. Here is why:

• YouTube's encoder is highly optimized for H.264 input
• Processing times are the shortest with H.264 uploads
• Every video editor exports H.264 natively
• Quality is excellent at recommended bitrates
• Compatibility issues are virtually nonexistent

Use our MP4 converter to convert footage from any format to YouTube-ready MP4/H.264 before uploading.

When to Consider Other Codecs

H.265 (HEVC) — Choose H.265 if you are uploading 4K or 8K content and want to reduce upload time. The smaller file sizes save bandwidth without sacrificing quality. For a detailed comparison, read our guide on H.265 vs H.264 vs AV1.

AV1 — Choose AV1 if you have the encoding time to spare and want the smallest possible upload files. AV1 is particularly effective for screen recordings and animation. YouTube's AV1 decoding support is now mature. For a deeper understanding, check out our video codecs explained guide.

ProRes — Choose ProRes if you have a fast internet connection and want the absolute best quality source for YouTube's encoder. ProRes files are massive (a 10-minute 4K video can exceed 30 GB), but they give YouTube the most information to work with.

Optimal Export Settings by Editor

Adobe Premiere Pro

Format: H.264
Preset: YouTube 1080p Full HD (or YouTube 2160p 4K)
Codec: H.264
Resolution: Match source
Frame Rate: Match source
Field Order: Progressive
Aspect: Square Pixels (1.0)
Profile: High
Level: 4.2 (1080p) / 5.1 (4K)
Bitrate Encoding: VBR, 2 pass
Target Bitrate: 16 Mbps (1080p) / 40 Mbps (4K)
Maximum Bitrate: 20 Mbps (1080p) / 60 Mbps (4K)
Audio: AAC, 320 kbps, 48 kHz, Stereo

DaVinci Resolve

Format: QuickTime or MP4
Codec: H.264 (or H.265 for 4K+)
Resolution: Match timeline
Frame Rate: Match timeline
Quality: Restrict to 16 Mbps (1080p) / 40 Mbps (4K)
   Or: Automatic (Best quality, larger file)
Profile: High
Key Frames: Automatic
Audio: AAC, 320 kbps, 48 kHz

Final Cut Pro

Format: Apple Devices 1080p or Apple Devices 4K
Codec: H.264 (Better Quality)
   Or: HEVC (Better Quality) for 4K
Resolution: Match project
Frame Rate: Match project
Audio: AAC, 256+ kbps, 48 kHz, Stereo

OBS Studio (For Live Recordings)

Recording Format: MKV (remux to MP4 after recording)
Encoder: x264 (Software) or NVENC (NVIDIA GPU)
Rate Control: CRF
CRF Value: 18-20
Preset: Slow (x264) / Quality (NVENC)
Profile: High
Resolution: 1920x1080 or 2560x1440
Frame Rate: 30 or 60 fps
Audio: AAC, 320 kbps, 48 kHz

Audio Settings for YouTube

Audio quality is often overlooked, but YouTube's audio encoding can significantly degrade poorly encoded source audio.

Recommended Audio Settings

• Codec: AAC (Advanced Audio Coding)
• Bitrate: 320 kbps (stereo) or 512 kbps (5.1 surround)
• Sample rate: 48 kHz (YouTube's native sample rate)
• Channels: Stereo (2.0) for most content; 5.1 for cinematic content
• Loudness: Target -14 LUFS (YouTube's normalization target)

Why 48 kHz Matters

YouTube processes all audio at 48 kHz. If you upload audio at 44.1 kHz (the CD standard), YouTube will resample it, which can introduce subtle artifacts. Recording and exporting at 48 kHz avoids this unnecessary conversion.

Loudness Normalization

YouTube normalizes audio loudness to approximately -14 LUFS (Loudness Units relative to Full Scale). If your audio is louder than this, YouTube will turn it down. If it is quieter, YouTube will leave it as-is (it does not turn up quiet audio).

Implications:

• Mastering your audio to -14 LUFS ensures YouTube will not alter your levels
• Audio mastered much louder than -14 LUFS will be turned down, potentially losing dynamic range
• Audio mastered much quieter than -14 LUFS will sound quiet compared to other YouTube videos

Container Format: MP4 vs MKV vs MOV

The container format wraps your video and audio streams into a single file. For YouTube, the container matters less than the codec, but some containers have advantages:

MP4 (.mp4) — The recommended container. Universal support, fast to process, and understood by every tool in the YouTube pipeline. Use our MP4 converter to wrap your content in an MP4 container.

MOV (.mov) — Apple's container format. Fully supported by YouTube but slightly less efficient than MP4. Common output from Final Cut Pro and iPhones.

MKV (.mkv) — Matroska container. Supported by YouTube but less commonly tested. OBS uses MKV by default because it is resilient to recording interruptions (power loss, crashes). Remux to MP4 before uploading.

WebM (.webm) — Google's web media container, typically paired with VP9 or AV1 codecs. Supported by YouTube. You can convert to WebM using our WebM converter.

Common Mistakes and How to Avoid Them

Mistake 1: Exporting at a Lower Resolution Than Source

If you shot in 4K, export in 4K — even if most viewers will watch at 1080p. YouTube's VP9 and AV1 encoders allocate more bitrate to higher-resolution uploads, producing better quality at every viewing tier.

Mistake 2: Using CBR (Constant Bitrate)

Constant bitrate wastes data on simple scenes and starves complex scenes. Use VBR (Variable Bitrate) with two passes for the best quality-to-size ratio. Two-pass encoding analyzes the video first, then allocates bits where they are needed most.

Mistake 3: Incorrect Frame Rate

Export at the same frame rate you shot. Converting 24 fps footage to 30 fps (or vice versa) introduces judder and motion artifacts. If you shot at mixed frame rates, choose the rate that matches your primary footage.

Mistake 4: Non-Square Pixels

Always use square pixels (pixel aspect ratio 1:1). Non-square pixels were common in old DV and DVD formats, but they cause distortion on modern displays and confuse YouTube's encoder.

Mistake 5: Uploading Heavily Compressed Files

YouTube will re-compress your video regardless of how compressed it already is. Starting with a heavily compressed file means YouTube's encoder is working with already-degraded source material, producing significantly worse output. Always upload the highest quality file practical.

Mistake 6: Wrong Color Space

YouTube supports Rec. 709 (SDR) and Rec. 2020 (HDR). If you are not deliberately producing HDR content, ensure your export uses Rec. 709 color space. Exporting in the wrong color space can produce washed-out or oversaturated colors.

Shorts-Specific Settings

YouTube Shorts have different optimal settings than standard horizontal videos:

• Resolution: 1080 x 1920 (9:16 vertical)
• Frame rate: 30 fps or 60 fps
• Duration: Up to 3 minutes (as of 2026)
• Codec: H.264 in MP4 container
• Bitrate: 8-12 Mbps
• Audio: AAC, 256+ kbps, 48 kHz

Use our video converter to convert horizontal footage to vertical format, or the video trimmer to cut clips down to Shorts length.

For a comprehensive breakdown of video specs across all social platforms, see our guide on best video format for social media in 2026.

Advanced: HDR Upload Settings

HDR content on YouTube requires specific metadata and encoding settings:

HDR10

• Color space: Rec. 2020
• Transfer function: PQ (Perceptual Quantizer) / SMPTE ST 2084
• Bit depth: 10-bit
• Codec: H.265 (HEVC) or VP9 Profile 2
• Container: MP4 or WebM
• Mastering display metadata: Required in bitstream

HLG (Hybrid Log-Gamma)

• Color space: Rec. 2020
• Transfer function: HLG / ARIB STD-B67
• Bit depth: 10-bit
• Codec: H.265 or VP9 Profile 2
• Container: MP4 or WebM

Dolby Vision

• Profile: Profile 8.1 (single layer, cross-compatible)
• Codec: H.265
• Container: MP4
• Note: Dolby Vision support on YouTube is limited to select devices

Upload Optimization

File Size and Upload Time

Large files take longer to upload, and upload failures are more common with larger files. Here are strategies to manage upload sizes:

• Use H.264 or H.265 instead of ProRes to reduce file size by 80-90%
• Use VBR encoding to avoid wasting bitrate on simple scenes
• Upload during off-peak hours when your internet connection is less congested
• Use a wired connection instead of WiFi for reliability
• Use YouTube's resumable upload feature (built into YouTube Studio) for large files

Thumbnail Best Practices

While not strictly an export setting, your video thumbnail significantly impacts click-through rate:

• Resolution: 1280 x 720 (minimum)
• Aspect ratio: 16:9
• Format: JPG, PNG, or GIF (under 2 MB)
• Design: High contrast, readable text, expressive faces
• Avoid: Clickbait, misleading imagery, cluttered composition

Quick Reference: The Ideal Export Template

If you want one set of settings that works perfectly for the vast majority of YouTube content, use these:

Container: MP4
Codec: H.264
Profile: High
Level: 4.2
Resolution: 1920 x 1080 (or match source if higher)
Frame Rate: Match source (24, 30, or 60 fps)
Bitrate: VBR 2-pass, Target 16 Mbps, Max 20 Mbps
Pixel Aspect Ratio: 1:1 (Square)
Color Space: Rec. 709
Scan Type: Progressive

Audio Codec: AAC-LC
Audio Bitrate: 320 kbps
Sample Rate: 48 kHz
Channels: Stereo
Loudness: -14 LUFS

These settings produce a file that YouTube's encoder handles optimally, with fast processing and excellent visual quality across all playback resolutions.

For converting existing videos to these settings, use our video converter or MP4 converter. Both tools let you configure resolution, bitrate, codec, and audio settings to match YouTube's requirements precisely.

Getting your export settings right is a one-time investment that pays off with every upload. Set up a preset in your editor with the settings above, and every video you publish will start with the best possible quality foundation.