The Container vs. Codec Distinction
The single most important concept in understanding video formats is the difference between a container and a codec. Confusing them is the root cause of most format-related problems: "my MP4 won't play," "my MKV has no sound," "why is this MOV file 50 GB?"
A codec (coder-decoder) is an algorithm that compresses and decompresses video or audio data. H.264 is a codec. It takes raw video frames and compresses them into a compact bitstream. It does not care about file extensions, metadata, or subtitles.
A container (also called a wrapper or mux format) is a file format that packages one or more codec streams together with metadata, timestamps, subtitles, and chapter markers. MP4 is a container. It holds an H.264 video stream and an AAC audio stream (and potentially subtitles, chapters, and more) in a single file.
The analogy: a codec is like a language (English, French, Mandarin), and a container is like a book format (hardcover, paperback, e-book). The same English text can be published as a hardcover or a paperback. The same H.264 video can be packaged in MP4, MKV, or MOV. Conversely, an MP4 container can hold H.264, H.265, or AV1 video — just as a paperback can contain text in any language.
Major Video Containers
MP4 (MPEG-4 Part 14)
File extension: .mp4, .m4v, .m4a (audio only)
MP4 is the universal video container. Based on the ISO Base Media File Format (ISOBMFF), it is supported by every browser, every operating system, every smartphone, every streaming platform, and virtually every device manufactured in the last 15 years.
| Feature | Support |
|---|---|
| Video codecs | H.264, H.265/HEVC, AV1, MPEG-4 Part 2 |
| Audio codecs | AAC, MP3, AC3, FLAC (limited), Opus (limited) |
| Subtitles | TTXT, TX3G (limited) |
| Chapters | Yes |
| Multiple audio tracks | Yes |
| Multiple subtitle tracks | Limited |
| Streaming | Yes (moov atom at start) |
| Maximum file size | 16 EB (effectively unlimited) |
Strengths: Universal compatibility, streaming-optimized, compact overhead. Weaknesses: Limited subtitle format support, no attachment support.
MKV (Matroska)
File extension: .mkv (video), .mka (audio), .mk3d (3D)
MKV is the most flexible container format. It can hold virtually any codec combination and supports features that MP4 cannot:
| Feature | Support |
|---|---|
| Video codecs | Virtually all (H.264, H.265, VP9, AV1, MPEG-2, etc.) |
| Audio codecs | Virtually all (AAC, FLAC, DTS, TrueHD, Opus, etc.) |
| Subtitles | SRT, SSA/ASS, VobSub, PGS, WebVTT |
| Chapters | Yes (named, nested) |
| Multiple audio tracks | Yes (unlimited) |
| Multiple subtitle tracks | Yes (unlimited) |
| Attachments | Yes (fonts, cover art, etc.) |
| Tags | Extensive metadata system |
| Streaming | Limited (designed for files) |
Strengths: Maximum flexibility, all codecs supported, rich subtitle and attachment support, open standard (EBML-based). Weaknesses: Not universally supported by hardware players, browsers, and some mobile apps. Smart TVs, game consoles, and some media players may not support MKV or may have issues with specific codec combinations inside MKV.
MOV (QuickTime)
File extension: .mov
MOV is Apple's container format, based on the same ISOBMFF foundation as MP4. It is essentially MP4 with Apple-specific extensions:
| Feature | Support |
|---|---|
| Video codecs | H.264, H.265, ProRes (all variants), AV1 |
| Audio codecs | AAC, ALAC, PCM, MP3, AC3 |
| Subtitles | TX3G, CEA-608/708 |
| Timecode tracks | Yes (TC, reel ID) |
| Chapters | Yes |
| Alpha channel | Yes (ProRes 4444) |
Strengths: Native Apple ecosystem support, ProRes container of choice, excellent timecode handling, alpha channel support. Weaknesses: Windows requires codec packs for some content, larger overhead than MP4 for equivalent content.
WebM
File extension: .webm
WebM is a subset of Matroska (MKV) restricted to web-friendly codecs:
| Feature | Support |
|---|---|
| Video codecs | VP8, VP9, AV1 |
| Audio codecs | Vorbis, Opus |
| Subtitles | WebVTT |
Strengths: Royalty-free, optimized for web delivery, supported by all modern browsers. Weaknesses: Limited codec options, no H.264/H.265 support, smaller hardware device support than MP4.
AVI (Audio Video Interleave)
File extension: .avi
AVI is Microsoft's legacy container from 1992. Still encountered in legacy systems and older media:
| Feature | Support |
|---|---|
| Video codecs | DivX, XviD, MJPEG, H.264 (unusual), uncompressed |
| Audio codecs | MP3, PCM, AC3 |
| Subtitles | None (external SRT only) |
| Maximum file size | 2 GB (classic), 4+ GB with OpenDML |
Strengths: Legacy hardware compatibility. Weaknesses: No modern codec support, limited metadata, file size restrictions, no subtitle embedding.
For converting between containers, our converters handle the major formats: MKV to MP4, MOV to MP4, AVI to MP4, WebM to MP4.
Major Video Codecs
H.264 (AVC)
Standard: ITU-T H.264 / ISO/IEC 14496-10 (2003)
H.264 is the most widely deployed video codec in history. It powers YouTube, Netflix, Blu-ray, security cameras, video conferencing, and the vast majority of streaming content worldwide.
Key characteristics:
- Excellent balance of quality, compression, and decoding complexity
- Hardware decoding on virtually every device made since 2010
- Profiles: Baseline (simple), Main (B-frames, CABAC), High (8x8 transforms, additional prediction)
- Maximum resolution: 4096x2304 (Level 5.1)
- Typical bitrate at 1080p: 5-15 Mbps
H.265 (HEVC)
Standard: ITU-T H.265 / ISO/IEC 23008-2 (2013)
HEVC achieves roughly the same quality as H.264 at 30-50% lower bitrates. This makes it particularly valuable for 4K content where H.264 bitrates become impractical.
Key characteristics:
- 30-50% better compression than H.264 at equivalent quality
- Hardware decoding on most devices since 2015
- Profiles: Main (8-bit), Main 10 (10-bit, required for HDR)
- Maximum resolution: 8192x4320 (Level 6.2)
- Patent licensing complexity (multiple patent pools)
- Typical bitrate at 4K: 10-25 Mbps
VP9
Standard: Google/WebM Project (2013)
VP9 is Google's royalty-free alternative to HEVC. It achieves similar compression efficiency and is the format YouTube uses for delivery.
Key characteristics:
- Compression efficiency similar to HEVC
- Royalty-free (no licensing fees)
- Hardware decoding on most modern devices
- Used by YouTube for all content delivery
- Profile 0 (8-bit), Profile 2 (10/12-bit, HDR)
- Encoding is slower than H.264 but faster than AV1
AV1
Standard: Alliance for Open Media (2018)
AV1 represents the current state of the art in video compression. Developed by a consortium including Google, Apple, Amazon, Netflix, Microsoft, and Meta, it is designed to be the universal royalty-free codec.
Key characteristics:
- 20-30% better compression than HEVC/VP9
- Royalty-free (backed by major tech companies)
- Hardware decoding emerging (NVIDIA RTX 30+, Intel 12th gen+, Apple M3+)
- Very slow software encoding (5-20x slower than H.264)
- Main profile supports 8/10/12-bit, HDR, film grain synthesis
- The long-term replacement for H.264/H.265/VP9
Codec Compression Efficiency Comparison
At equivalent visual quality (SSIM 0.95):
| Codec | Relative Bitrate | Relative File Size |
|---|---|---|
| H.264 | 100% (baseline) | 100% |
| H.265/HEVC | 55-70% | 55-70% |
| VP9 | 55-70% | 55-70% |
| AV1 | 40-55% | 40-55% |
A 10 GB H.264 file at a given quality could be:
- 5.5-7 GB in H.265 or VP9
- 4-5.5 GB in AV1
Container-Codec Compatibility Matrix
| H.264 | H.265 | VP9 | AV1 | ProRes | MPEG-2 | |
|---|---|---|---|---|---|---|
| MP4 | Yes | Yes | No (unofficial) | Yes | No (unofficial) | Yes |
| MKV | Yes | Yes | Yes | Yes | Yes | Yes |
| MOV | Yes | Yes | No | Yes (recent) | Yes | Yes |
| WebM | No | No | Yes | Yes | No | No |
| AVI | Possible | No | No | No | No | Yes |
| TS | Yes | Yes | No | No | No | Yes |
Quality and Settings Tips
Container choice affects compatibility, not quality. The same H.264 bitstream inside MP4, MKV, or MOV produces identical video quality. The container only affects what additional features are available (subtitles, chapters, attachments) and which devices/software can play the file.
"Remuxing" changes container without re-encoding. If you have an MKV with H.264 video and need MP4, remuxing copies the codec bitstreams into the new container without touching the video data. This is instant and lossless. Re-encoding (transcoding) decodes and re-encodes the video, taking much longer and potentially losing quality. Always remux when the codec is already correct — only re-encode when you need to change the codec.
For maximum compatibility, use H.264 in MP4. This combination plays on 99%+ of all devices. If your content must play everywhere without question, this is the safe choice. For video compression settings guidance, see our video compression settings guide.
For maximum flexibility, use MKV. When you need multiple audio tracks, subtitle formats, or exotic codecs, MKV handles everything. Convert to MP4 for distribution when needed.
For modern web delivery, consider VP9/AV1 in WebM. If your audience uses modern browsers and you want smaller files, WebM with VP9 offers excellent results. Always include an MP4 fallback for older browsers. See our MP4 to WebM guide for web embedding details.
Common Issues and Troubleshooting
"Codec not supported" error on playback. The container is recognized but the codec inside is not supported by the player. Check what codec is inside the file (VLC shows this under Tools > Codec Information) and either convert to a supported codec or install the necessary decoder.
Video plays but no audio (or vice versa). The video codec is supported but the audio codec is not (or vice versa). Common case: MKV with DTS or TrueHD audio on a device that only supports AAC/MP3. Convert the audio track while copying the video stream.
File plays in VLC but not in browser or smart TV. VLC supports virtually every codec; browsers and smart TVs are more limited. For browser playback, use H.264+AAC in MP4. For smart TVs, check the TV's codec support list.
Subtitles disappeared after conversion. Some container conversions drop subtitles. MP4 has limited subtitle support compared to MKV. When converting MKV with SSA/ASS subtitles to MP4, the subtitles may be lost or converted to a simpler format. Consider burning subtitles into the video (hardcoding) if the target container does not support the subtitle format.
File is the right codec but wrong container. Remux instead of re-encoding. Tools like FFmpeg, MKVToolNix, and our converter can remux without quality loss.
Conclusion
Containers and codecs serve different purposes. The container (MP4, MKV, MOV, WebM) determines compatibility and available features. The codec (H.264, H.265, VP9, AV1) determines video quality and file size. For universal compatibility, use H.264 in MP4. For best compression, use AV1. For maximum flexibility, use MKV. When changing containers with the same codec, always remux instead of re-encoding.
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